Twitter changed the ‘Favourites’ button yesterday and replaced it with a ‘Heart’ thereby replacing the favourites with likes in the process. This essentially means that instead of favouriting tweets like it used to be, you will now like tweets.
— Twitter (@twitter) November 3, 2015
According to Twitter’s blog post, “You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.”
The favourites button have been used for several purposes, from showing endorsement to saving the tweet for later.
I don’t like the ‘like’ button. But it’s cause change is hard. Only issue though is: it’s awkward to ‘like’ something I just want to ‘save’.
— Chude Jideonwo (@Chude) November 4, 2015
I doubt that the purposes will change much but the perception for the button may change a little.
The feature has rolled out across Twitter for iOS and Android, twitter.com, TweetDeck, Twitter for Windows 10, and on Tweets across the Internet, as well as on the Vine Android app and website.