First of all, I know you want us to just dive right into the topic but match those brakes and hold up for a split second. First off, let’s take that secondary school debate technique and break down the key and crucial terms which are ‘Influencer’ and ‘Monetary Compensation’.
What is an influencer?
An influencer is a person that has audience power to influence customer decisions as a result of social standing, career prowess or social media following in a particular niche that they actively connect with.
Tunde Ednut for example is an influencer in the entertainment gossip and news niche. The minute he drops a post, in about 2 minutes, you’ll find about a 100 comments already with thousands of likes and views.
On the other hand, what do we mean by monetary compensation? Honestly, that one is just grammar. We simply mean money. Owo. Ego. Kudi. Okay, I’m sure you get it.
So why do Influencers prefer money over other forms of payment or compensation? There’s a plethora of reasons. Luckily, I’m a micro influencer so I can tell you from experience.
The number one reason is: Money Answereth All Things. That’s a bible verse, I know but it is just the truth. Money can pay bills. Money can pay your child’s fees. Money can take your shopping or on an expensive vacation. Money is unlimited and can’t get basically all your necessities without any hassle.
This technically means that whatever my needs, the money can sort it. There’s a 90 percent chance that in situations, human beings would choose the money equivalent of any gift they’re offered over the gift itself. It really is just what it is.
Secondly, failed promises. That doesn’t make so much sense right? Let me explain. An influencer could be asked to push a comedy show in exchange for a VIP ticket or a seat on a table in order to capture the event better from the front. The influencer then works very hard, goes all out and gets their followers to show up en masse and buy tickets to the show.
The influencer eventually shows and up and finds out his/her name is missing from the list, or that he is downgraded from table to VIP. In order not to cause a scene knowing all you’ll really get is apologies, you just walk away and “let it go” but actually you don’t let it go because you know that the next time a job comes up, you won’t demand anything except money because it’s much easier to fight for money than a ticket because it has more value.
Another reason is money brings returns. To be sincere, we also want to invest in bigger things and influencers because some of us have our own families or will start our own families in versions and collecting tickets, products and other things like that doesn’t exactly make that work. We can all agree that you can use money to save up in a fixed deposit account but you can’t save a year’s supply of toothpaste in the bank unless you plan on going through the stress of selling it so in the long run, money lasts more than any other compensation.
So I hope with these few points of mine, I’ve been able to enlighten you and explain to you why influencers prefer monetary compensation.