Social media management has become one of the core focuses for marketers today. It is one of the most effective ways for any business to get more traffic and generate new leads, and so, having an active presence on the major platforms like Facebook, Twitter, Google+ and LinkedIn are a necessity.
Handling various networks at the same time, on the other hand, can be challenging and actually cannot be achieved without certain social media management tools. These tools let users promptly reply messages on social, monitor all social accounts in one place, schedule posts in advance and analyze online activity.
Possibly the most popular social media management tool for businesses people, HootSuite can be used to execute campaigns across multiple social networks, including Facebook and Twitter, from one web-based dashboard. It is an essential tool for managing social media, tracking dialogues and gauging campaign results via the web or mobile devices. HootSuite offers free, pro and enterprise solutions.
A smart and easy way to schedule content across social media, Buffer is the ultimate tool for publishing on social media, and it offers great analytics services too. The free plan exhibits the number of link clicks, likes, retweets, comment or shares depending on the platform, while the ‘Buffer For Business’ plan allows you to view and export analytics for updates posted from the platform.