Positioned as Africa’s first cross-functional growth summit, the event aims to address a growing challenge within the continent’s digital economy: the disconnect between the teams responsible for building products, taking them to market and driving business growth.
The Association of Digital Marketing Professionals (ADMARP) is set to host the inaugural ADMARP Digital Product Growth Summit 2026, bringing together over 1,000 professionals, founders, business executives and technology leaders to explore the future of digital product growth across Africa.
Scheduled for Friday, November 27, 2026, at the 157 Gardens Event Centre, Ilupeju, Lagos, the summit will run from 9:00 am to 5:30 pm, with participants also able to join virtually from across Africa and beyond. Attendance is free, although registration is required.
Positioned as Africa’s first cross-functional growth summit, the event aims to address a growing challenge within the continent’s digital economy: the disconnect between the teams responsible for building products, taking them to market and driving business growth.
As African businesses navigate increasingly competitive markets, evolving consumer expectations and rapid technological advancements, sustainable growth requires closer collaboration between marketing, product development, technology and executive leadership.
The summit seeks to create a platform where these disciplines can exchange ideas, share practical experiences and explore strategies for building, marketing and scaling successful digital products in African markets.
Three Stages, One Conversation About Growth
The event will feature more than 22 speakers drawn from Africa’s technology and business ecosystem, including CEOs, founders, CTOs, Chief Product Officers, marketing executives and growth specialists.
Discussions will take place across three dedicated stages, each addressing a critical aspect of digital business growth.
The Main Stage, focused on Leadership and Vision, will host keynote addresses, executive panel discussions and founder fireside chats exploring the future of Africa’s digital economy, innovation and business growth.
Room A, dedicated to Marketing and Growth, will examine performance marketing, customer acquisition and retention, and practical approaches to building sustainable growth engines, particularly for startups operating with limited resources.
Room B, focused on Product, Technology and Artificial Intelligence, will explore product-led growth, AI-powered innovation and the challenges of building and scaling technology solutions for African markets.
Beyond the presentations and panel discussions, the summit will provide opportunities for networking, knowledge sharing and collaboration among professionals and business leaders working across the digital economy.
Celebrating Excellence in Digital Product Growth
A major highlight of the event will be the inaugural ADMARP Digital Product Growth Awards, established to recognise individuals, teams and organisations making measurable contributions to digital innovation and business growth.
The awards will celebrate excellence across 11 categories, including Growth Marketer of the Year, Product-Led Growth Champion of the Year, Performance Marketer of the Year, AI & MarTech Innovation Award, Product of the Year, Agency/Team of the Year and Brand of the Year.
Winners will be recognised during the summit, highlighting the people and organisations delivering meaningful growth outcomes across African markets.
Building a Stronger Digital Growth Ecosystem
Founded in 2017, ADMARP has played a role in developing Nigeria’s digital marketing community through professional engagement, industry events and knowledge-sharing initiatives.
Under the leadership of its President, Ogunseye Elizabeth Anuoluwapo, the association is extending its focus beyond digital marketing to encourage greater collaboration among the professionals shaping Africa’s digital products and businesses.
The Digital Product Growth Summit represents an important step towards fostering a more connected ecosystem in which marketers, product managers, technology leaders and business executives can work together to address shared growth challenges.
The event is open to digital marketers, product managers, founders, CEOs, CTOs, growth professionals, data analysts, technology practitioners, agency executives, creators and students interested in the future of Africa’s digital economy.
Registration and Attendance
The ADMARP Digital Product Growth Summit 2026 will take place on Friday, November 27, 2026, at 157 Gardens Event Centre, 157 Ikorodu Road, Onipanu, Ilupeju, Lagos, from 9:00 am to 5:30 pm.
Participation is free for both physical and virtual attendees. However, physical attendance is limited to 1,000 participants, while online participation is open without restrictions.
Interested participants can register at: https://admarp.com/digital-product-growth-summit-2026
For further information and event updates, follow ADMARP on LinkedIn, Instagram and X (@admarpng).
About ADMARP
The Association of Digital Marketing Professionals (ADMARP) is a Nigerian professional association established in 2017 to support the development, advancement and recognition of digital marketing professionals. Through industry events, professional development initiatives and community engagement, ADMARP promotes knowledge sharing, collaboration and excellence within Nigeria’s evolving digital economy.
