A Make-up Artist Explains How Technology is Empowering Her Business

Lolade Koleosho making lady up
Being a part of the makeup industry, I figured there are several ways to it. To be a part of the industry one is either in the industry to:
*Sell Makeup
*To teach all that has to do with Makeup
*Be a Makeup Artist and more
Over time I figured I’d make a good makeup artist so I decided to make it a business about a year ago. I also found out that I could teach other people and from that I gained more knowledge.
Thanks to YouTube and Google related searches, from there I learnt what I know now as I could not afford the huge amount demanded at makeup schools.
After everything, I needed to get publicity online, a lot of people appreciated my works but I believed there were more audience online so I found Instagram.

Marketing, obviously, is kind of important to my business. The ability to easily attract, capture, nurture, and report on leads is critical to what we do — for my clients and my own business.

So far, Technology has helped with the following:

Create an open and communicative environment

By centrally locating the performance appraisal I’ve been able to communicate more business strategy easily and create measurable goals for my business that will support the overall objectives. It also allows for greater visibility, thereby allowing me to see the whole picture and understand better how my goals fit into the business objectives.


My cell phone has been a necessity for my business. These devices are lifelines for staying in touch when on the road and responding to customer inquiries in a timely manner. Smartphones raise the bar with access to the Internet, email and business applications in a small hand held device. With Emails, text messaging and social networking has made communication more advanced keeping my small businesses connected to customer bases


Technology has helped my business from the restrictions of prints ads when it comes to reaching new and existing client. With thanks to informational websites, to advertising on search engines, to online digital product sales e.g Konga

Customer Service

Technology has brought my business closer to customers. . Technology gives my customers a choice of ways to contact me via phone calls, emails, text message, social network and lots more.


I can stay in touch with my colleagues in the industry in different locations, and when working different hours, by using email, online collaboration tools and mobile computing devices to share digital documents such as pictures for my online portfolio, convey information and create training videos to help others.


With Web conferencing I can take online courses, collaborative online meeting spaces to create an extremely interactive environment. I can see others, work together , recreate the in-person meeting experience no matter where they are in the world. This way my business can extend and reach out to customers.Lolade Koleosho

Koleosho A Ololade is a makeup artist and hair stylist. She is the founder of MLPro Makeovers, and a 3rd year student at the University of Ibadan.

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